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Want to market your business on line but not sure how? Below is a list of 10 ideas you can steal from internet marketing tips.
Each of the items in the list have their own relevancy and you may use all or some of them because they can all help you to grow your on line presence.
The list will give you a brief insight into how each one can help you to promote your business. If you would like to know more about growing your business on line then join with me and the daily marketing coach and we will show you the way. We will take you by the hand and be your guiding light in your on line journey.
1. Affiliate Marketing
Affiliate marketing is simply a way of monetizing your blog by earning a commission for promoting other peoples work. You can earn cash or gifts once someone purchases the item you are promoting. You simply set up a link between your site and the affiliate marketer’s site. The link will contain your unique ID and then when anyone clicks that link and purchases the product you receive a commission.
2. Article Marketing
Article marketing is used to advertise a company’s products by writing articles and submitting them to several article directory sites that will release them to the market. This is a good way to get exposure to a large audience. You should use good keywords and titles to maximise the SEO and your articles should be about 250-500 words. Directories such as Ezine Articles, Idea Marketers and Go Articles are some great sites to submit your article to.
When writing the article make sure you include an irresistible offer that will encourage the reader to give you their email address so that you can send them future information about your products/services.
3. Email Marketing
You have gained a list of email addresses through your marketing campaigns and now you need to build a relationship using email marketing. By sending an email marketing campaign you can entice new customers and encourage existing ones to buy more of your products/services. Don’t just try and sell to your customers offer them some helpful advice as well. Massage your relationship by offering tips and asking questions to find out what they want to know.
4. Blog Marketing
Blog marketing is a very effective way to get a message out to your audience. Provide relevant content that your audience will want to read. Think about who your audience are and what they would want to know. Don’t try to blog to everyone because you will be heard by no one. Narrow down your niche and focus on your target audience and you will pick up other people along the way. Don’t just pitch your products/services make sure you provide useful information. Write how to posts on subjects that your audience would be interested. Run a competition or post a survey to really get to know your audience. Post regular and relevant content and your audience will come. Always ensure that if a subscriber leaves a comment on your blog that you reply. Try to get as many back links as possible to your site as this will improve your SEO.
5. Pay Per Click
This is a form of advertising for which you will pay a cost when someone clicks on your advert. You can also monetize your blog by having pay per click adverts on your site for which the advertiser will pay you a commission when someone clicks on their ad.
6. SEO – Search Engine Optimization
This is where you utilise keywords to get you to the top of the google rankings. When writing your blog make sure you optimise the SEO element by including tags, keywords in your title and naming images the same as the title of your post. Pages linking to your site with the relevant keywords is a great way to improve your SEO.
7. Pop up ads
Personally I am not a great fan of pop up ads as I find them annoying and pushy but there are arguments for them in that they can make a reader input their email address to get further information. Pop up blockers make this type of ad not as effective nowadays.
8. Banner ads
A banner ad is a way of promoting your products/services on your website. Banner ads can often look like an advert you see in a newspaper or magazine. You can use a banner ad for a special offer enabling the reader to click through and take advantage of that offer. However they do come with a cost. You can also work with other website owners to display your banner ads on their site in return for them advertising on your site.
9. Social Media Marketing
With the vast amounts of social media platforms such as twitter, pinterest, google, facebook, linkedin etc this a great way to get your site found. When creating a post on your blog you can have social media buttons so that your readers can share your posts through their social media platforms. You can post your blogs directly to your social media platforms for everyone to read. The great thing about social media is that it is free and you can build long term relationships with your audience.
10. Mobile Marketing
Who doesn’t have a mobile device of some kind these days such as a cell phone or a tablet. The most popular being the cell phone. People rarely leave home without their phone and do everything on it from arrange their social life to updating their social media platforms. Make sure when you are collecting your readers contact information that you include a mobile phone number in your contact box. Once you have this you can then use SMS messages to send them information about your company. Ensure that your site is mobile optimized so that if they click through on their phones they can read the site quickly and easily. With mobile devices being used more and more then mobile marketing will become a front runner in the marketing game.
10 ideas that you can steal from internet marketing tips covers the major internet marketing avenues however, I am sure there are more that I haven’t covered. Have a go at each of them and see what is best suited to your business. It may be that you only use one but try them out as you just never know what new customer might be out there waiting for you.
Do you have any other ideas for marketing your business? Please let me know in the comments box below, I always reply personally to comments.
Get the marketing advice that you need by joining with me at Daily Marketing Coach.
Image courtesy of Stuart Miles at FreeDigitalPhotos.net